choosing a suitable colour scheme _ design_internet

Choosing a suitable colour scheme


Choosing a suitable colour scheme for a website is essential not only for aesthetic appeal but also for user experience, branding, and accessibility. Here’s a primer on website colours:

Brand Consistency

Logo and Branding: Start with the colours in your company’s logo or branding materials. These are often your primary colours.

Colour Scheme Psychology

Blue: Trust, security, stability. Common for banks or corporate sites.

Red: Urgency, passion, excitement. Used for sales, alerts, or to draw attention.

Green: Growth, health, environment. Often seen on eco-friendly or health-related sites.

Yellow: Optimism, happiness. Can also signal caution.

Black: Luxury, elegance, mystery.

White: Cleanliness, simplicity.

Purple: Creativity, luxury, royalty.

Orange: Energy, fun, youthfulness.

60-30-10 Rule

The basic design principle that can be applied to website colour schemes:

60%: Dominant colour for backgrounds and large areas.

30%: Secondary colour for headers and footers.

10%: Accent colour for a call to action and highlights.

Contrast for Readability

Make sure there is enough contrast between background colours and text. Tools like the WebAIM contrast checker can help ensure your site meets accessibility standards.

Colour Combinations

Consider using tools or frameworks for colour inspiration:

Adobe Colour: Create colour schemes with the colour wheel or browse thousands of colour combinations.

Coolors.co: Generate or explore beautiful colour combinations for your designs.

Gradients

Gradients can add depth and dimension, but use them sparingly and make sure they don’t impact readability.

Consider Accessibility

Remember that a significant portion of the population has some form of colour vision deficiency. Tools like Color Oracle can simulate your designs for those with different types of colour blindness.

Test and Iterate

Always test your colour choices on various devices and under different lighting conditions. Gather feedback and be willing to adjust based on that feedback.

Consistency when choosing a colour scheme

Maintain a consistent colour palette across your website. This enhances the user experience and makes your site look more professional.

When choosing a suitable colour scheme

Consider the emotion you want to evoke or the action you want your users to take. For example, red can be great for a “Buy Now” button because it grabs attention and conveys urgency.

To wrap up choosing a suitable colour scheme can be subjective, but understanding the basics of colour theory, accessibility, and user experience will help make informed decisions for your website’s design.

Design with the end user in mind and be ready to adjust based on their needs and feedback.

Always design as your younger self. For more creative information, go ahead and contact us.

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