Beginner's Guide to Keyword Research - design_internet

Beginner’s Guide to Keyword Research

Let’s backtrack and delve into comprehending a beginner’s guide to Keyword Research.

Keyword research is a fundamental aspect of search engine optimisation (SEO) and online marketing.

We’re eager to contribute valuable content to the internet and ensure that search engines recognise the effort we contribute.

What is Keyword Research?

This includes recognising the terms and expressions individuals employ while seeking information, products, or services online, typically through a search engine.

Google Keyword Research specifically refers to the process of using Google’s, Semrush, Moz and other tools to discover relevant keywords for your website or content. In this beginner’s guide, we’ll walk you through the basics of Keyword Research in simple terms.

Understanding Keywords

Keywords are the terms or phrases that users type into search engines like Google or Bing to find what they’re looking for.

For example, if someone is interested in buying a new smartphone, they might search for “best smartphones 2024” or “affordable smartphones under £500“. These search queries underlined are keywords.

Why Keyword Research Matters

Keyword research is crucial because it helps you understand what your target audience is searching for. Knowing their keywords, you can optimise your website’s content to match their queries.

This optimisation improves your chances of appearing in search engine results pages (SERPs), driving organic traffic to your site. Organic traffic is FREE traffic.

Google Keyword Planner

Google Keyword Planner is a tool provided by Google that helps you find keywords relevant to your business or niche. To access it, you’ll need a Google Ads account, but you don’t have to run any Google ads to use the Keyword Planner. Yes, the Google Keyword Research Tool is FREE.

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Guide Steps for Google Keyword Research

1. Identify Your Niche or Topic

Start by identifying the primary topic or category of your website or content. Whether you’re writing about technology, cooking, gardening or any other subject, knowing your niche is essential.

For example, let’s say, ‘website design’ is our category and ‘web design’ is our keyword.

2. Brainstorm Seed Keywords

Seed keywords are the foundation of your keyword research. These are the broad terms related to your niche. For instance, if your website is about web design, your seed keywords could be “website design,” “web development,” “custom website design” etc.

3. Use Google Keyword Planner

Enter your seed keywords into Google Keyword Planner to generate keyword ideas. The tool will provide you with a list of related keywords along with their search volume, competition level, and other metrics.

The keyword, ‘Web design’ registered average monthly searches between 10,000 and 100,000 for March 2024 and stated the competition as ‘Low’ based on the country criteria as ‘United Kingdom’.

4. Analyse Keyword Metrics

Pay attention to metrics like average monthly searches and competition. High search volume keywords indicate popular topics, but they also tend to have more competition and are hard to rank for. Look for a balance between search volume and competition.

We are looking for ‘Low’ and ‘Medium’ competition results.

5. Long-Tail Keyword Research

Consider targeting long-tail keywords, which are longer and more specific phrases. While they may have lower search volume, they often have less competition and higher conversion rates because they reflect more specific user intent.

For example, a long tail keyword could be, ‘understanding search engine optimisation‘ – have a look at that article, which gives a good recount of the steps to take when creating content to rank for.

The competition for this long-tail keyword is ‘Low’ and the average monthly searches is 100 > 1000.

While the figure may appear modest, it’s worth noting that the competition for ranking is minimal. If the content aligns with Google’s page criteria, we stand a solid chance of attracting organic traffic at no cost.

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6. Understand User Intent

Think about the intent behind each keyword. Are users looking for information, products, or services?

Understanding user intent helps you create content that matches what users are searching for. We want to help solve a search query and be authoritative in our tone of voice.

7. Refine Your Keyword Research List

Refine your list of keywords based on relevance, search volume, competition, and user intent. Focus on keywords that align closely with your content and offer a good balance of search volume and competition.

8. Create High-Quality Content

Once you’ve identified your target keywords, create high-quality content around them. Incorporate your keywords naturally into your content, including headings, subheadings, and body text.

Bonus content: understanding search engine optimisation

This helps search engines understand what your content is about and improves your chances of ranking for those keywords.

Tools for Keyword Research

Apart from Google Keyword Planner, several other tools can aid your keyword research efforts. Some popular ones include:

Semrush
Ahrefs
Moz Keyword Explorer
KeywordTool.io

These tools offer additional features such as competitor analysis, keyword difficulty scores, and more comprehensive keyword suggestions and some have pricing structures.

Conclusion to Beginner’s Guide to Keyword Research

Beginner’s Guide to Keyword Research is a valuable process for improving your website’s visibility in search engine results.

By understanding the keywords your target audience uses and creating content around those keywords, you can attract more organic traffic and grow your online presence.

Remember to continually refine your keyword strategy based on changing trends and user behaviour to stay competitive in the digital landscape.

A point to know, this article isn’t completed we will revisit the keyword strategy based on how the post drives traffic analysis using Google Search Console and Google Analytics. It’s only the start. Thank you for reading and we hope you have found a beginner’s understanding of Keyword Research.

Our team of professionals is readily available to assist and offer guidance for any inquiries you might have. Whether you’re considering reviewing your current website, planning a new one, or seeking general web design advice, we’re here to help.

Feel free to explore our website design questionnaire to determine if this could be beneficial for you.

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