10 Questions To Ask When Designing a Website - design_internet

10 Questions To Ask When Designing a Website

We have compiled 10 questions to ask when designing a website. Designing a website requires careful consideration of various aspects to ensure it meets its intended purpose effectively and rewardly.

Feedback from clients and customers, we have drafted ten questions to ask when designing a website, offering detailed explanations for each query.

What is the website’s purpose and target audience?

Defining the website’s purpose and identifying its target audience is fundamental. Is it meant to inform, sell products, provide services, or entertain?

Understanding the target audience’s demographics, preferences, and needs helps us tailor the design to resonate with the customer.

What are the key features and functionalities required?

In a client’s opinion, what are the essential features and functionalities the website needs to fulfil its purpose? For example, an e-commerce site might require a shopping cart, user accounts, and secure payment gateways. Listing these features guides the design and development process.

It’s probably an obvious answer to a web designer, however, this might not be so clear to a client and the requirements for accepting orders and dispatching goods and services.

Could we be planning and scoping out a school website? Explore this article, which goes into more detail about the factors to consider when designing a school website.

10 Questions To Ask When Designing a Website 2 - design_internet

What content will the website contain, and how will it be structured?

Keywords and your content are king in web design. Decide what type of content – text, images, videos, and call to action.

The website design will host and how it will be structured for easy navigation. Think about the clear content hierarchy and organisation that ensures visitors can find what they require quickly.

What branding elements need to be incorporated?

Feedback has suggested clients are more interested in how the website looks over recognising that consistent branding strengthens recognition and trust.

This is often overlooked, with the client just saying I have a logo, so, to overcome this determine which branding elements such as logos, colour schemes, fonts, and tone of voice we are looking to resolve before we start building the website design.

This is very important to integrate into any website design. These elements should align with the organisation’s identity and values.

Bonus Content: Understanding Search Engine Optimisation

What is the desired user experience (UX) that will be required?

The user experience (UX) profoundly influences a website’s success. Consider how visitors will interact with the site and aim to provide a seamless and intuitive experience.

Factors like site speed, responsiveness, navigation ease, and accessibility should be prioritised. Google is very switched on about these requirements. Let’s make sure the list is ticked off from the start.

How will the website be optimised for search engines (SEO)?

SEO is the acronym for Search Engine Optimisation (SEO). A well-designed website should be easily discoverable through search engines.

To achieve this we identify relevant keywords, optimise meta tags, ensure proper URL structures, and create high-quality, keyword-rich content.

Implementing SEO best practices from the outset maximises organic traffic potential. Organic traffic is effectively FREE traffic, however, bear in mind that the competition is already winning, so, what is your plan to share some of that ranking space?

Check devices and browsers to be compatible.

With the long list of devices and browsers, ensuring cross-compatibility is a three-line whip and crucial to that user visit. Determine which devices, desktops, laptops, tablets, smartphones and browsers such as Chrome, Firefox, Safari, etc your website should support. Responsive design and thorough testing help achieve compatibility.

Bonus Content: Understanding Search Engine Optimisation

How will the website be maintained and updated at handover?

Websites require ongoing maintenance and updates to remain relevant and secure. Establish protocols for content updates, security patches, and software upgrades. Take advice from the web designer when implementing a content management system (CMS) for easy editing and maintenance.

One client said, ‘I am good at using a Word document, is a CMS like Word?’, We replied, ‘Yes – remember you had to learn how to use Word at the beginning, we will not overcomplicate this learning process. A CMS is about knowing where to go to make your changes and additions.’

How will user feedback and analytics be collected?

Feedback and analytics provide valuable insights for optimising the website. We always implement tools like Google Analytics to track user behaviour, metric engagement, and conversion rates.

Additionally, incorporate mechanisms, such as surveys, contact forms, and social media. This will help gather user feedback for continuous improvement. We are aiming to grow the client’s confidence and ability to self-manage their online property.

Bonus Content: Understanding Search Engine Optimisation

Ensure security and privacy.

Protecting user data and ensuring website security is more paramount now than ever. A three-line whip of implementing SSL encryption (We offer hosting with a FREE SSL certificate).

A secure authentication mechanism, and regular security audits. Adhere to data protection regulations such as GDPR or CCPA—and communicate privacy policies to visitors. After all, this is protecting their website property, trust and professionalism.

To sum up, 10 questions to ask when designing a website:

With 10 questions to ask when designing a website, we have offered numerous considerations to create a compelling, functional, and user-friendly online presence.

By asking these 10 questions and incorporating the insights gained into the design process, you can create a website that effectively achieves its goals and resonates with its target audience.

If you have a business online, looking to go online or need some guidance then why not complete our web design questionnaire and we can meet up and discuss your requirements?

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