Local Google Business Profile (formerly known as Google My Business) is an integral component of any targeted Inbound Marketing approach, providing businesses with an excellent opportunity to enhance visibility in Google search results.
The best part? It’s free. With Google dominating over 90% of the search engine market share, there’s no better time to establish your local Google Business Profile using this complimentary tool.
What is a Local Google Business Profile?
This free Google Tool enables you to showcase your business location on Google Maps and local search results.
Vital details, such as opening/closing times, contact information, or a link to your website, can be featured. Google has also introduced a new feature, that allows you to share links to articles or upcoming events.
Enhance Your Local Google Search Visibility
Setting up your Local Google Business Profile is one of the simplest and most effective ways to ensure your business is discoverable online.
As search queries become more location-specific, having a Google Business Profile becomes crucial.
Consider a scenario where someone searches for ‘places to eat near me.’ The top results likely have a Local Google Business Profile, giving them an edge in attracting customers.
Without a Local Google Business Profile, your business may miss out on valuable opportunities in local searches. Regularly optimising your profile is essential to align with Google’s evolving algorithms for improved local marketing.
Optimising Your Local Google Business Profile
After creating and claiming your profile, the next step is optimisation. Fill in all essential business information and make your business stand out by emphasising unique selling points.
Ensure an accurate business address, as accessibility is key in the online environment.
Craft a compelling business description, keeping it local and relevant to users. Use relevant keywords to describe your business within the 750-character limit, focusing on the most pertinent information in the initial sentences.
Posts on Your Profile
Take advantage of the post feature to generate more interest. Posts appear in Google search and map results. Create posts with images, up to 300 words of text, or an event title, along with a call-to-action such as ‘Learn more,’ ‘Reserve,’ ‘Sign up,’ ‘Buy,’ or ‘Get the offer.’ Keep posts updated, as they expire after seven days.
Enhanced Visuals with Photos and Videos
Since February 2020, you can add up to 10 photos or videos to your Google posts, providing an opportunity to showcase more and stand out.
Regularly adding images signals activity to Google, potentially boosting your position in map or local search results.
Collect and Respond to Reviews
Collecting business reviews is crucial for higher rankings in search and map results. Reviews serve as real-world indicators of customer satisfaction and act as social proof for potential customers.
Respond to all reviews, positive or negative, to demonstrate your commitment to customer experience. Use reviews as valuable data for business improvement.
Don’t Miss Out on Google Business Profile Benefits
Ensure your business maintains an up-to-date listing. By neglecting this, you miss out on one of the most effective free methods of appearing in Google search results.
It’s adaptable, allowing updates to reflect day-to-day changes. Invest the time and knowledge to optimise your page, and witness instant business benefits.
If you seek more insights into Google Business Profile and local SEO, connect with a member of our digital marketing team. They’re ready to assist you.