When speaking to new and existing clients we often get asked, what will my website look like?
What kind of design should we be expecting?
What is involved in the design process?
What do you require from my business?
You could just look at Godly Web Design – Astronomically good web design inspiration from all over the internet and then say, I want that, please or we would recommend that you use our web design questionnaire to understand your requirements.
So, what does great look like?
We are talented and experienced web designers. A recent project saw a new SaaS platform called, Navigilant, arrive on the web which is a beautiful piece of work that scoped animation, visual identity and web development.
From our perspective, some inspiration came from the Godly platform of award-winning designs that are positioned across the net.
Key question when designing a business website
When designing a business website, there isn’t just one “key” question but rather a series of important questions that can shape the project. However, if we were to narrow it down to a single overarching question, it would probably be:
“What is the primary goal or objective for this website?”
Understanding the primary goal ensures that every design decision supports that main objective. For instance:
If the objective is to sell products, the website design would prioritise ease of use for shopping, a secure and straightforward checkout process, and effective product displays.
If the primary goal is to generate leads, the design would highlight call-to-action buttons, contact forms, and possibly gated content that visitors can access in exchange for their contact information.
If it’s about brand awareness, the design might emphasise storytelling, rich media like videos, and a strong brand presence with cohesive colours, fonts, and imagery.
For customer support, an FAQ section, chatbot integration, and easy-to-find contact details might take precedence.
Of course, most business websites have multiple objectives, but by identifying the primary goal, you can ensure that the site’s design, navigation, and content hierarchy all align with that most crucial objective.
However, it’s also vital to consider several other questions when designing a business website:
Who is our target audience? Knowing this helps tailor the content, design, and functionality to that specific group.
How do we differentiate from our competitors? This will help in positioning the brand and highlighting unique selling points.
What is our brand identity and message? Consistency in design that aligns with the brand identity helps in building trust with the audience.
How will users navigate the website? This ensures a seamless and intuitive user experience.
What functionality and features are necessary for our objectives? Whether it’s a booking system, an e-commerce platform, or a simple contact form, the functionality should align with your goals.
How will we measure success? This could be through metrics like conversion rates, time spent on the site, or the number of leads generated.
How will the website grow or scale in the future? This is about ensuring flexibility and scalability in design and backend infrastructure.
Summary about Godly Web Design, oh and us!
While the primary objective is a critical starting point, a holistic approach that considers a range of questions is essential for designing a successful business website.