Engage 2014 took place at The Barbican on October 15th.
Over a thousand delegates attended the event to celebrate the IAB’s tenth Engage conference. Engage 2014 opened with lasers, a techno remix of ‘We’ve Only Just Begun’ by The Carpenters. many leaders from the UK digital arena were present.
This is the presentation delievered by Eileen Naughton, Google’s Managing Director for UK and Ireland.
Eileen Naughton is responsible for sales and business operations in Google’s second-largest market. She was earlier Vice President of Global Sales, responsible for Google’s largest advertising and agency clients, and led Google’s high-growth display advertising business in the Americas, responsible for sales, development, media strategy and operations across YouTube and the Google Display Network. She led the integration of DoubleClick’s platform, rich media and AdExchange businesses into Google.
The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.