Earlier this week at Apple’s campus in Cupertino, the company announced a brand-new iPhone SE.
The heavens didn’t part, pop bands didn’t play, and people aren’t camping out at Apple Stores to buy the thing.
It was a subdued launch, for a smaller, mid-cycle phone that looks exactly like a phone from 2013.
It’s not the first time that Apple has launched a product called the ‘SE”.
The Macintosh SE was a personal computer manufactured by Apple between March 1987 and October 1990.
This computer marked a significant improvement on the Macintosh Plus design and was introduced by Apple at the same time as the Macintosh II.
It had a similar case to the original Macintosh computer, but with slight differences in colour and styling.
The iPhone SE shares the same physical design and dimensions as iPhone 5S and has upgraded internal hardware, including the newer Apple A9 system-on-chip, greater battery capacity, and a 12-megapixel rear camera that can record up to 4K video at 30 frames per second.
Like the iPhone 6s, the iPhone SE can shoot Live Photos and has features like Retina Flash and the option to have Hey Siri activated without the need to be plugged into a power source.
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